Welcome to the Club

You know that feeling when you're walking down the street, playlist perfectly timed to your steps, and for a second you're convinced you're in a movie?

Yeah. We built a brand around that.

The Origin Story (Because Every Main Character Has One)

Main Character Club started with a simple truth: life is hard, confusing, and occasionally devastating, but it's also yours. And somewhere between therapy appointments and 3am manifestation TikToks, we realized that choosing to see yourself as the protagonist isn't toxic positivity. It's survival with style.

We're here for the girls who journal and doom-scroll. Who set intentions and then sleep through their alarms. Who are self-aware enough to know that "delusional confidence" is kind of a joke, but earnest enough to try it anyway.

This brand exists because we got tired of choosing between empowerment that felt preachy and fashion that felt empty. We wanted something that understood the assignment: make getting dressed feel like putting on armor, but the fun kind.